Monterey company forced to close after touting cancer cure

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Monterey company that falsely claimed their supplements could cure cancer forced to close

Monterey-based Health Alert/Immune Systems, Inc. has agreed to pay $1.5 million and shut down after a lawsuit was filed for false advertising and unlicensed practice of medicine violations. According to the Monterey County District Attorney’s Office, Health Alert made false and misleading advertising statements about dietary supplements. The company advertised that their supplements could treat and prevent diseases like cancer, diabetes, Alzheimer’s, heart disease, osteoporosis and more. “It is unlawful to advertise that a dietary supplement has a specific curative or therapeutic effect on cancer, diabetes, heart and vascular disease, and high blood pressure, among other diseases and conditions, unless such claims have been preapproved and cleared for marketing for that specific curative or therapeutic effect by the FDA,” the DA’s office wrote in a news release. Bruce West, the owner of Health Alert, called himself a doctor even though he was not a medical doctor, according to the lawsuit. The company will shut its doors and be forced to pay $1.5 million in civil penalties and costs.

Monterey-based Health Alert/Immune Systems, Inc. has agreed to pay $1.5 million and shut down after a lawsuit was filed for false advertising and unlicensed practice of medicine violations.

According to the Monterey County District Attorney’s Office, Health Alert made false and misleading advertising statements about dietary supplements. The company advertised that their supplements could treat and prevent diseases like cancer, diabetes, Alzheimer’s, heart disease, osteoporosis and more.

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“It is unlawful to advertise that a dietary supplement has a specific curative or therapeutic effect on cancer, diabetes, heart and vascular disease, and high blood pressure, among other diseases and conditions, unless such claims have been preapproved and cleared for marketing for that specific curative or therapeutic effect by the FDA,” the DA’s office wrote in a news release.

Bruce West, the owner of Health Alert, called himself a doctor even though he was not a medical doctor, according to the lawsuit.

The company will shut its doors and be forced to pay $1.5 million in civil penalties and costs.

Contributed by local news sources

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Monterey company forced to close after touting fake cancer cure

Advertisement Monterey company that falsely claimed their supplements could cure cancer forced to close Updated: 3:59 PM PDT Jul 12, 2022 Digital Media Manager Monterey-based Health Alert/Immune Systems, Inc. has agreed to pay $1.5 million and shut down after a lawsuit was filed for false advertising and unlicensed practice of […]