Four Oaxacan Seaside natives pave their own path selling streetwear in their home town

Peninsula Premier Admin

What started with a stimulus check, turned into a dream come true. Four Seaside natives, all of Oaxacan descent, started The Covenant about two years ago. “It feels really amazing to be Latino and doing this, especially for the community. Because we are all born and raised in Seaside. We all know each other it’s a small-knit community,” said co-founder Kevin Ramos. Paving their own path and following their passions, the group opened their first storefront on Broadway in Seaside at the beginning of 2022. “The government gave you money to either do something with it or blow it off. Which a lot of people did. And you know luckily, we capitalized on that,” said co-founder David Cordova. The two cousins started selling on online sale sites like Offer-Up and Stock X and grew notoriety quickly. Being one of the only stores of its kind on the Peninsula, they knew they had to bring their business home. “Blood, sweat and tears into this. So, it’s amazing. People say that you shouldn’t go into business with family because it’ll go sour. Honestly once everyone is on the same page and we all agree on one thing. And we have the same goal so it’s just perfect,” said Ramos. Each member has their own niche, one focuses on shoes, the other on clothes, but they all love what they do. They got their name, The Covenant, from one of their other shared passions, video games. “To us, it’s like we are playing video games, having fun, being friends. And that’s what it all comes down to at the end of the day. We live we laugh we cry we do everything together,” said Eber Alberto Ruiz. They are all of Oaxacan descent, and they are proud to represent their community as the population of Seaside is 43% Hispanic or Latino, and about half of that population is from Oaxaca. “Growing up seaside is a mini-Oaxaca in California […] I feel like I can relate to a lot of the kids that come in here. They have similar upbringings. Similar antics with their parents. Everything is the same,” said Ruiz. After overcoming various obstacles, with the support of their families and communities, the four were able to create a successful business selling exclusive and limited streetwear items. “Sneakers, clothing, hats, all of it. It’s just who we are. This is what we love to do. This is what we provide for the city,” says Ramos. “It’s a good feeling when the customer comes and says I look fly today because they helped me out, or I know where to get fly,” says Ruiz. The goal of their business is to make hype clothing and sneakers more accessible to the community, as with their popularity, some sneakers can be hard to come by. The group buys, sells, and trades shoes to accommodate their customers. “Means a lot. Giving back to the community is one of the things that keeps you humble, and it just keeps you motivated,” said Edgar Diego. While they sell hundreds of pairs of shoes, they said they measure their success on how they can give back to their community.”At least that’s how I see my success being able to provide for others and help the community. That brings me more joy than any money could ever you know,” said Cordova. They’ve done various giveaways such as an Easter Giveaway, a back-to-school giveaway, and are hoping to have their next one during the holidays.

What started with a stimulus check, turned into a dream come true. Four Seaside natives, all of Oaxacan descent, started The Covenant about two years ago.

“It feels really amazing to be Latino and doing this, especially for the community. Because we are all born and raised in Seaside. We all know each other it’s a small-knit community,” said co-founder Kevin Ramos.

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Paving their own path and following their passions, the group opened their first storefront on Broadway in Seaside at the beginning of 2022.

“The government gave you money to either do something with it or blow it off. Which a lot of people did. And you know luckily, we capitalized on that,” said co-founder David Cordova.

The two cousins started selling on online sale sites like Offer-Up and Stock X and grew notoriety quickly. Being one of the only stores of its kind on the Peninsula, they knew they had to bring their business home.

“Blood, sweat and tears into this. So, it’s amazing. People say that you shouldn’t go into business with family because it’ll go sour. Honestly once everyone is on the same page and we all agree on one thing. And we have the same goal so it’s just perfect,” said Ramos.

Each member has their own niche, one focuses on shoes, the other on clothes, but they all love what they do. They got their name, The Covenant, from one of their other shared passions, video games.

“To us, it’s like we are playing video games, having fun, being friends. And that’s what it all comes down to at the end of the day. We live we laugh we cry we do everything together,” said Eber Alberto Ruiz.

They are all of Oaxacan descent, and they are proud to represent their community as the population of Seaside is 43% Hispanic or Latino, and about half of that population is from Oaxaca.

“Growing up seaside is a mini-Oaxaca in California […] I feel like I can relate to a lot of the kids that come in here. They have similar upbringings. Similar antics with their parents. Everything is the same,” said Ruiz.

After overcoming various obstacles, with the support of their families and communities, the four were able to create a successful business selling exclusive and limited streetwear items.

“Sneakers, clothing, hats, all of it. It’s just who we are. This is what we love to do. This is what we provide for the city,” says Ramos.

“It’s a good feeling when the customer comes and says I look fly today because they helped me out, or I know where to get fly,” says Ruiz.

The goal of their business is to make hype clothing and sneakers more accessible to the community, as with their popularity, some sneakers can be hard to come by. The group buys, sells, and trades shoes to accommodate their customers.

“Means a lot. Giving back to the community is one of the things that keeps you humble, and it just keeps you motivated,” said Edgar Diego.

While they sell hundreds of pairs of shoes, they said they measure their success on how they can give back to their community.

“At least that’s how I see my success being able to provide for others and help the community. That brings me more joy than any money could ever you know,” said Cordova.

They’ve done various giveaways such as an Easter Giveaway, a back-to-school giveaway, and are hoping to have their next one during the holidays.

Contributed by local news sources

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